Whilst surveying the French fallout to the demise of Les Bleus, I stumbled upon a curious and potentially ingenious example of marketing. Renault has chosen none other than Rocco Siffredi to promote their sixT range, with 5 online mini clips, thankfully showing a different side to the man's armoury. The titles make the Carry On series seem as complex:
- Je decharge plusieurs fois par jour (I discharge several times a day)
- Je monte souvent a plusieurs (I like to ride often)
- pas besoin d'avoir une grosse (it is not necessary to have a large one)
- le soir, je mets toujours la capote (at night I always put on my coat)
- les allemandes, je les cravache (the German, I whip him)
While Ron Jeremy has put his name to a range of hot sauces (I kid you not), this is a true attempt at market penetration.
GP
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